How do you know
how many people are present?
how long people stick around?
where people go next?
if people come back?
With BlueZoo, you can finally stop guessing.
Gain unprecedented insight
Our products allow you to collect and analyze critical information about people’s presence and movement in the real world.
Measuring billions of footfalls each week
The BlueZoo advantage
We allow companies to understand foot traffic more accurately, more cost-effectively, and with superior privacy protection.
Incredible, accountable accuracy
Our foot traffic data is precise & reliable, backed by a platform designed to actively monitor sensor performance and support rapid auditing.
Cost-effective setup and scaling
With low per-sensor costs, extensive configurability, and easy-to-use mobile tools, deploying & growing your sensor network doesn’t have to be a headache.
At-a-glance, intelligent analysis
Through our powerful Dashboard, access up-to-date, interactive analytics and breakdowns; take these further with highly-customizable, shareable analytics reports.
Latest news & updates
-
5 Common Misconceptions About Out-of-Home Advertising
Explore five common misconceptions about out-of-home advertising and discover how modern audience measurement is transforming the way advertisers measure, optimize, and value OOH campaigns.
-
BlueZoo Announces In-Store Video Advertising Agent Built on Google’s AI Technology
BlueZoo has announced a new in-store video advertising agent, built on Google’s latest AI technologies, that combines privacy-first audience measurement with AI-generated video to optimize campaign performance based on real-world data.
-
BlueZoo Expands Passive Microwave Measurement Platform with Bluetooth Low Energy (BLE) Detection
BlueZoo has introduced Bluetooth Low Energy (BLE) detection to complement its passive Wi-Fi technology, delivering finer-grained impressions and dwell time analytics for retail environments.
-
BlueZoo Exhibits Latest Audience Measurement Innovations at InfoComm 2026
BlueZoo is exhibiting at InfoComm 2026, showcasing its latest privacy-first audience measurement innovations, including new Bluetooth Low Energy (BLE) detection capabilities and an AI-powered in-store advertising demonstration using Google’s latest AI technology.
-
BlueZoo Reflects on Key Industry Trends from WOO Annual Congress 2026
BlueZoo reflects on key discussions from WOO Annual Congress 2026, where industry leaders explored the future of OOH, retail media, programmatic advertising, and audience measurement.
Unlock your company’s data potential
Learn how BlueZoo can deliver insights that allow you to make more informed, timely decisions and operate more cost-effectively.
Get a demo
Stay up to date!
Enter your email address below to receive periodic updates about latest features, insights and noteworthy news.
Proven results for our customers
BlueZoo delivers time-sensitive, critical information that allows customers to make better decisions and unlock new opportunities.
Executive Channel Network
With out-of-home advertising, juggling technical demands & standards compliance doesn’t have to be an issue.
JCDecaux
How smart, data-driven measurement can benefit both city planning and advertisers.
SOS Group
How a personal care & wellness brand increased revenue by threefold through improved accuracy.
Solutions built to meet your needs
We leverage deep industry experience to deliver solutions that unlock your company’s success.
Unlock your company’s data potential
Learn how BlueZoo can deliver insights that allow you to make more informed, timely decisions and operate more cost-effectively.
Get a demo