April 2026 newsletter

Partner spotlight: Aura Labs

Aura Labs is a leading company in Asia and China specializing in smart retail and digital experience solutions, powered by its flagship platform, Vispoint. Designed for shopping malls, mixed-use developments, and large-scale commercial venues, Vispoint transforms traditional digital signage into a centralized, data-driven engagement network.

By integrating with advanced technologies such as Bluezoo and IoT sensors, the platform leverages footfall data, dwell time, and customer movement patterns to deliver targeted, context-aware content. This data-driven approach allows retailers and property owners to enhance shopper engagement, optimize advertising performance, and improve operational efficiency through measurable insights and automated campaign management.

New tutorial video: Antennas and detection zones

We’ve released a new tutorial video explaining how BlueZoo sensors use antennas and map detection zones to measure impressions and occupancy in physical environments. The video breaks down how calibrating inner and outer detection zones define where activity is captured, helping users better understand visibility, circulation, and engagement around a space.

It also covers how different antenna types, directional and omni-directional, shape detection zones and influence sensor placement. Watch the video to learn how optimizing these elements can improve measurement accuracy across retail media networks, out-of-home advertising, and smart city environments.

Partner Spotlight: Aura Labs

Aura Labs is a leading company in Asia and China specializing in smart retail and digital experience solutions, powered by its flagship platform, Vispoint. Designed for shopping malls, mixed-use developments, and large-scale commercial venues, Vispoint transforms traditional digital signage into a centralized, data-driven engagement network.

By integrating with advanced technologies such as Bluezoo and IoT sensors, the platform leverages footfall data, dwell time, and customer movement patterns to deliver targeted, context-aware content. This data-driven approach allows retailers and property owners to enhance shopper engagement, optimize advertising performance, and improve operational efficiency through measurable insights and automated campaign management.

LDSK and BlueZoo partner for DOOH and retail media networks

We’re excited to announce a partnership with LDSK, the intelligent media scheduling platform, to bring greater accuracy and accountability to DOOH and retail media networks. By combining BlueZoo’s real-time audience measurement data with LDSK’s dynamic scheduling engine, media owners can automatically optimize campaign delivery based on actual audience behavior.

This integration enables more precise targeting, improved campaign performance, and greater transparency for advertisers. Together, BlueZoo and LDSK are helping media owners move toward a more data-driven, responsive approach to managing inventory and maximizing the impact of every campaign.