August 2025 newsletter

BlueZoo Welcomes Mike Hiatt to Advisory Board

We are excited to announce the formation of the BlueZoo Industry Advisory Board, bringing together leaders from across retail, media, and technology to guide our next phase of growth. Our first member spotlight is Mike Hiatt, a veteran in retail media and digital signage.

Mike has held leadership roles at Walmart, Triad Retail Media, and Sam’s Club, where he helped shape the future of in-store media and retail media networks. With his deep expertise at the intersection of technology and consumer engagement, Mike will provide invaluable insight as BlueZoo continues to expand our privacy-first audience measurement solutions for retail and digital signage.

We’re thrilled to have Mike on board and look forward to sharing more advisory board spotlights in the months ahead.

Join BlueZoo at DSE 2025!

BlueZoo is heading to DSE 2025 (Digital Signage Experience) in San Diego this October 19-21—the premier event showcasing the future of digital signage, retail media, and in-store customer engagement. We’ll be on site sharing how our privacy-first audience measurement solutions are transforming digital signage networks with real-time, anonymous insights that help media owners and retailers prove impact and maximize ROI.

🎟️ VIP Ticket Giveaway
We’re excited to offer one of our customers a VIP ticket to DSE 2025! To make it fair, we’ll be holding a raffle—simply fill out the attached form before September 18th for your chance to win.

Don’t miss this opportunity to connect with BlueZoo and explore the latest innovations in digital signage and audience measurement.

Partner Spotlight: Barrows

Barrows Connected Store helps retailers unlock the full media potential of their most valuable asset: the physical store. Their end-to-end services transform in-store environments into helpful, immersive media ecosystems that enhance shopper experiences with meaningful brand engagements at scale.

As part of its cutting-edge ConnectOS in-store media platform, Barrows integrates BlueZoo’s advanced audience measurement technology to track Retail Media Network impressions, quantify campaign reach, and provide actionable insights that optimize performance across the shopper journey for customers including Kroger.

🎉 BlueZoo Celebrates 5 Years! 🎉

BlueZoo, Inc. was founded on August 20, 2020, with a mission to deliver a privacy-protecting solution for audience measurement. Our founder, JW Korver, was convinced that video cameras would never truly safeguard consumer privacy — and so BlueZoo took a different path. We first focused on the out-of-home (OOH) advertising industry, later expanding into insurance and smart city use cases. Today, our reach continues to grow, with retail media networks joining the markets we serve worldwide.

Along the way, BlueZoo has been proud to lead with a series of industry firsts:

• The first passive Wi-Fi audience measurement solution with a cloud-centric architecture, enabling the category’s most cost-effective sensors paired with broad, expandable cloud analytics.
• The first to deliver calibration and auditing tools, as well as a tightly integrated mobile app for ground truth collection.
• The first to offer a full suite of external Wi-Fi antennas — omni- and directional, low- and high-gain — to meet a wide range of deployment needs.

Today, our customers include OOH media owners such as JCDecaux and Executive Channel Network, retailers like Home Depot and Kroger, and insurers and smart cities including Hartford and the City of Hancock. As we celebrate this 5-year milestone, we remain committed to delivering accurate, robust, privacy-first, and cost-effective audience measurement solutions — and to the success of every customer we serve. We look forward to the next five years of continued growth, innovation, and customer success!