BlueZoo announced BlueZoo Summer 2023, with new features such as new customized reporting, measurement auditing, Sankey diagrams, directional antennas, and GDPR Recertification.
BlueZoo was an early adopter of the concepts enshrined in GDPR. ePrivacy granted BlueZoo its first ePrivacyseal EU in 2018. The BlueZoo products were subsequently reviewed to renew certification in 2021 and most recently on April 19, 2023.
Knowledge starts with data, but how do you ensure that the data you collect is the right data? How do you know that the data you collect is accurate, and that it is specific enough to be useful? How do you know that your data is uniquely owned by you and creates differentiation?
As Adomni announced that it will sunset Linkett’s Wi-Fi-based out-of-home audience measurement product, we collaborate to offer a migration program for Linkett customers to transition to the BlueZoo solution.
Privacy concerns about digital data are growing in California, in the United States, and of course across the European Union.
A lot has been written about the impact of pDOOH advertising on brands, advertisers, media buyers, and on the networks themselves. Let’s explore the important differences between measurement and analytics.
Measure what matters. But how should you measure your DOOH campaign audiences?
Executive Channel Network (ECN), a world-leading Digital Out of Home (DOOH) office media publisher, today announced its collaboration with BlueZoo, an innovator in OOH audience measurement, to accurately measure opportunities-to-see in ECN’s core operating markets in the UK, France, and Germany.
BlueZoo, the innovator in foot traffic measurement and analytics solutions, today announced at the New York Digital Signage Week the availability of its enhanced analytics for Programmatic Digital Out-Of-Home (pDOOH) advertising, providing minute-grain impression data of individual advertising assets.
BlueZoo Inc., maker of Party Squasher and SUPERHOG, the guest screening and embedded insurance innovator announced that SUPERHOG has joined the SafePro program.
BlueZoo Inc., maker of Party Squasher announced an extension of its SafePro initiative today to include guest screening solutions.
BlueZoo, the innovator in foot traffic measurement and analytics solutions, today announced BlueFox 2022, the next-generation solution to measure the presence and movement of people.
BlueZoo Inc., maker of Party Squasher, launched SafePro today, the first program specifically designed to help insurers understand and mitigate risks from overcrowding.
BlueZoo, Inc. announced the signature of a global agreement with JCDecaux, the number one outdoor advertising company worldwide.
Andrea Le Vot, Chief Data Protection Officer at BlueZoo, will deliver a demo showing how we are revolutionizing the property insurance industry with AI and Cloud – and doing so while actually protecting people’s privacy.
In the past few months, Apple and Google have both announced major upgrades to their mobile operating systems, and it’s bad news for spyware built into mobile apps.
On July 12, 2021 we were informed that our sixth patent was approved by the US Patent and Trademark Office. Patent application 2019 / 0172096 A1, “Mobile Device Detection and Tracking” approval demonstrates our ongoing technology leadership and reflects our commitment to innovate for the benefit of our customers…
BlueZoo selected Google Cloud technologies to enrich BlueZoo’s established occupancy measurement solutions. BlueZoo is also partnering with Google to deliver Coral-based optical sensors that implement AI at the edge.
Bill Evans – BlueZoo’s CEO – was featured in Google Founder Fridays event to talk about how insurers can extend the Usage Based Insurance (UBI) model to commercial property using BlueZoo occupancy sensors, both Wi-Fi and optical. Human presence is one of the key risk factors for commercial properties…
Like Thanos, most experts believe that embedded insurance is ‘inevitable’. The interesting questions are when and how we get there. In automobile insurance, we already see the likes of Tesla moving aggressively into the game, with Elon recently claiming insurance might one day represent “30% to 40% of Tesla’s automobile business.”
Artificial Intelligence has been around for decades, but over the last few years it has become an indispensable part of any company strategy. Why is now the right time for insurers to double down on artificial intelligence? What are the drivers and enablers that can’t be ignored, and how can insurers distinguish reality from hype?
Did you receive your check? …maybe even several, from your insurer? Your share of the $13Bn that was paid to insurance customers in 2020? Maybe you deposited the payments and thought “Fantastic, I’ve been paying insurance forever and finally I get a rebate because I’m a good risk.” Did it take a pandemic to bring this to your attention?
Recently BlueZoo processed our 48 billionth mobile device probe. The data collected from thousands and thousands of sensors located inside and outside of buildings has become a critical differentiating factor driving our measurement accuracy. Using this incredible corpus of data we have developed a half-dozen computational methods to hone our results.
Google showcased BlueZoo’s new optical sensors as an example of how to leverage Coral Edge TPUs, cloud computing, and breakthroughs in machine learning to monitor the occupancy and improve the safety of buildings.vIn the demo CMOS optical sensors are used as smart threshold counters – differentiating between employees and customers.
UBI applies driving behavior and mileage as key measures for pricing, and discounts in auto insurance. An analysis in 2020 by Allied Market Research suggested that UBI is rapidly changing the North American auto insurance market and predicted that globally, with a 25% CAGR, UBI will approach $150Bn USD by 2027. There are good reasons for the rapid shift.
Privacy protection is at the heart of all BlueZoo occupancy measurement solutions and we are thrilled to report that ePrivacy, the leading European GDPR certification agency, has re-certified BlueZoo to be compliant with the requirements of the General Data Protection Regulations (GDPR). ePrivacy, based in Germany, is the agency that has similarly certified the products of companies including Salesforce and Oracle. All BlueZoo products have successfully completed their biennial recertification, valid until January 2023.
BlueFox has teamed up with BrightSign to offer a comprehensive social distancing solution for companies and organizations having to manage strict capacity guidelines
Putting safety and security is at the forefront for Sodexo as they start to reopen its restaurants and respecting social
Get real-time alerts by text message when too many people gather at your locations BlueFox solutions notify the on-site team
Industry leaders come together to respond to the need for easier “wide-angle views” of venue analytics and KPI’s. BlueFox announces
The Covid-19 epidemic appears poised to cause havoc with businesses that depend on foot traffic. BlueFox can help companies cope
A new version of our foot-traffic dashboard was rolled out at the end of January, bringing new features and enhancements. The
Nexmo, the Vonage API Platform, is a BlueFox preferred partner for delivering messages to people via SMS when they’re in proximity
Earlier this week, BlueFox rolled out an updated version of our dashboard, featuring new foot-traffic analytics charts. We have added
The new foot-traffic analytics dashboard has hundreds of improvements and upgrades. Here are a few highlights: A slick new Web
Embedding top-of-funnel foot-traffic data into customer “touch analytics” Pick’n’Watch markets an innovative retail solution that triggers product videos and other
Now Signagelive can leverage BlueFox webhook push notifications to trigger dynamic digital display content changes based on the size of
SignageLive CTO Marc Benson gave a video tour of the company’s partner solutions, showcased at its booth at DSE, including
BlueFox has announced the appointment of CAS Group International as its distributor in Southeast Asia, covering countries from Myanmar to South
