Platform
BlueZoo for Bluefin
Audience and foot-traffic measurement for Bluefin digital displays
Bluefin, the leading all-in-one digital displays manufacturer, and BlueZoo, the leader in Passive Wi-Fi audience measurement, have partnered to offer BlueZoo’s audience measurement solution as an “extension” on Bluefin with BrightSign Built-In (BSBI) displays. This software extension eliminates the need for BlueZoo sensor hardware.
The integrated solution allows customers to measure the number of impressions generated by digital signage or the real-time occupancy of a location such as a retail store or a restaurant. The BlueZoo service also measures visitor dwell time, as well as the number of unique visitors and their revisit frequency.
All measurements are performed in a manner that protects consumer privacy. The BlueZoo service is certified to be compliant with the General Data Protection Regulations (GDPR) promulgated by the European Union.
BrightSign’s BrightAuthor:connected CMS can feature BlueZoo’s real-time occupancy counts on the digital signage and changes in screen content can be triggered (by a BlueZoo webhook) when occupancy reaches a specific threshold.
BlueZoo support the whole range of Bluefin displays based on BrightSign HS125 and HS145 SOC. It includes displays with the following sizes:
- Unique: 22.0″ Square, 23.6” Circle
- Standard: 10.1″, 13.3″, 15.6″, 21.5″, 27.0″, 32.0″, 43.0″, 49.0″, 55.0″
- Ultrawide: 20.9″, 21.9″, 28.0″, 29.0″, 35.4″, 36.6″, 37.0″, 48.5″, 49.1″
Read our helpdesk articles for technical information and contact our team to get started using BlueZoo on Bluefin BSBI!
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