The Covid-19 epidemic appears poised to cause havoc with businesses that depend on foot traffic. BlueFox can help companies cope by accurately measuring foot traffic for informed decisions. Companies will need to react, but we can help them neither underreact nor overreact.
Traffic in stores and shopping malls has been impacted in geographies already affected by the virus. Retailers with stores across a country or a continent can monitor–on a per-location basis–traffic variations to better predict how traffic will evolve in the coming days and to make the appropriate staffing adjustments.
Sodexo, a $25B global food services company, uses BlueFox to monitor customer traffic at their corporate and university campus cafeterias. Sodexo uses this real-time data to manage food preparation volumes, helping to minimize food waste and improve margins.
Advertising is one of the first expenses that companies cut when the target audience is unpredictable. BlueFox lets advertisers measure outdoor advertising accurately and adjust the campaign cost to the actual audience of the ad campaign.
Common to all BlueFox customers, foot-traffic is the fuel of their businesses. Having accurate real-time footfall data allows them to make more informed decisions to drive their operations when visibility is otherwise low.
