BlueZoo and Google Share NRF 2026 Presentation on AI-Optimized Retail Media

A look at how AI-generated video advertising can be tested and optimized using real-world retail data.

Last week at NRF 2026: Retail’s Big Show, BlueZoo and Google partnered to present a new approach to optimizing in-store retail media using generative AI and real-time audience measurement.

During the session, the teams demonstrated how Google’s AI video generation technology, VEO3, can be combined with BlueZoo’s audience analytics to rapidly create, test, and improve in-store video advertising. The solution enables retailers to generate multiple video ad variations, deploy them to digital signage in real retail environments, and measure performance using objective metrics such as impressions and point-of-sale revenue.

By correlating audience exposure with transaction data, retailers can evaluate creative performance using revenue per impression, helping identify which advertisements not only look compelling but actually drive sales. The highest-performing creative can then be used as the starting point for the next generation of AI-generated ads, creating a continuous optimization loop based on measured performance rather than intuition.

The presentation highlighted how this approach can help retailers and brands bring data-driven decision-making to in-store retail media networks, enabling more efficient creative production and more effective advertising at the point of purchase.

For those who were unable to attend the session in person, BlueZoo has shared the presentation materials along with a narrated walkthrough of the slides. A video demo is also available, showing how the system generates creative variations, deploys them to in-store screens, and measures their performance in real time.

Together, these resources provide a closer look at how AI-generated creative and audience analytics can work together to improve the effectiveness of in-store advertising.

About BlueZoo, Inc.

BlueZoo Inc. delivers foot traffic analytics services to customers in the out-of-home advertising, retail, and insurance industries.  BlueZoo has deployed thousands of sensors to hundreds of customers throughout the world and its products are protected by 7 patents.   Customers include JCDecaux, Sodexo, and Executive Channel Network.  All BlueZoo products are GDPR compliant and regularly audited by ePrivacy of Hamburg, Germany.  BlueZoo is based in Menlo Park, California, and is funded by Fusion Fund.