BlueZoo and Google to Demo AI-Optimized Retail Media Ad Generation at NRF 2026

Google Veo3 for video synthesis is combined with BlueZoo audience measurement to optimize revenue performance of advertising creative

BlueZoo and Google will deliver a joint presentation at NRF 2026: Retail’s Big Show, demonstrating how generative AI and real-time audience measurement work together to identify the most effective in-store advertising. The presentation will take place in the Google booth, with a complementary hands-on demo available in the BlueZoo booth.The session highlights Google’s Veo3, a Google AI-powered video synthesis system that allows retailers to rapidly generate high-quality video advertisements. Veo3 produces creative variations that can be approved, rejected, and pushed into testing. BlueZoo completes the process by providing real-time per-screen audience measurement that reveals which creative performs best in retail environments. By normalizing store PoS revenue with accurate impressions data, BlueZoo enables retailers to compare ad performance across stores and confidently identify the true winning advertisement.

“Google’s Veo3 allows advertisers to quickly generate compelling video ads. Combined with BlueZoo’s audience measurement, retailers can identify which ads result in the highest revenue per impression,” said Bill Evans, CEO of BlueZoo. “Together, we are delivering a process to allow ad designers to progressively improve advertising creative, delivering ads that aren’t simply perceived “good” but are actually tested based on revenue-generating performance.”

The presentation will also cover why audience measurement is essential for normalizing revenue figures across stores, ensuring that performance insights reflect shopper opportunity rather than raw sales volume.

Attendees of NRF 2026 can see the joint presentation in the Google booth on Tuesday, January 13th, at 10:40am. See live demos of the joint solution—Google’s AI-powered creative generation and BlueZoo’s real-time audience intelligence—live in both booths (Google booth #5507, BlueZoo booth #1352) throughout the show.(Click to enlarge screenshots)

About BlueZoo, Inc.

BlueZoo Inc. delivers foot traffic analytics services to customers in the out-of-home advertising, retail, and insurance industries.  BlueZoo has deployed thousands of sensors to hundreds of customers throughout the world and its products are protected by 7 patents.   Customers include JCDecaux, Sodexo, and Executive Channel Network.  All BlueZoo products are GDPR compliant and regularly audited by ePrivacy of Hamburg, Germany.  BlueZoo is based in Menlo Park, California, and is funded by Fusion Fund.