BlueZoo and JCDecaux Deliver Real-Time, Privacy-Friendly Audience Measurement Across Macau

JCDecaux measures crowd dynamics for advertising and public services in Macau

MENLO PARK, CALIFORNIA, USA, October 14, 2025 – BlueZoo, a leader in privacy-friendly audience measurement, has partnered with JCDecaux CityScape to provide real-time insights into audience behavior across the city’s network of digital out-of-home (DOOH) displays.

The collaboration enables JCDecaux to deliver transparent opportunity-to-see counts and impression metrics, helping advertisers better understand campaign reach and engagement in one of Asia’s most vibrant urban environments.

Using BlueZoo sensors embedded in JCDecaux’s street-level digital signage, the project captures real-time occupancy and dwell time data while maintaining full anonymity and compliance with global privacy standards. The result is a data-driven view of audience activity that enhances transparency and accountability for advertisers as well as city officials to help guide urban planning, pedestrian flow optimization, and smart city infrastructure decisions.

“JCDecaux continues to set the standard for smart, connected cities,” says BlueZoo CEO, Bill Evans. “By integrating BlueZoo’s privacy-friendly sensors, JCDecaux is empowering cities with the reliable, auditable data they need to measure real-world impact.”

This case study highlights how innovative, sensor-based measurement can transform traditional OOH advertising to have measurable value to both public and private stakeholders.

Read the full case study

About BlueZoo, Inc.

BlueZoo Inc. delivers foot traffic analytics services to customers in the out-of-home advertising, retail, and insurance industries.  BlueZoo has deployed thousands of sensors to hundreds of customers throughout the world and its products are protected by 7 patents.   Customers include JCDecaux, Sodexo, and Executive Channel Network.  All BlueZoo products are GDPR compliant and regularly audited by ePrivacy of Hamburg, Germany.  BlueZoo is based in Menlo Park, California, and is funded by Fusion Fund.