Category: Articles
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5 Common Misconceptions About Out-of-Home Advertising
Explore five common misconceptions about out-of-home advertising and discover how modern audience measurement is transforming the way advertisers measure, optimize, and value OOH campaigns.
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BlueZoo Announces In-Store Video Advertising Agent Built on Google’s AI Technology
BlueZoo has announced a new in-store video advertising agent, built on Google’s latest AI technologies, that combines privacy-first audience measurement with AI-generated video to optimize campaign performance based on real-world data.
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BlueZoo Expands Passive Microwave Measurement Platform with Bluetooth Low Energy (BLE) Detection
BlueZoo has introduced Bluetooth Low Energy (BLE) detection to complement its passive Wi-Fi technology, delivering finer-grained impressions and dwell time analytics for retail environments.