Category: Blog
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BlueZoo and JCDecaux Deliver Real-Time, Privacy-Friendly Audience Measurement Across Macau
BlueZoo and JCDecaux Macau have partnered to deliver real-time, privacy-friendly audience measurement across Macau city’s digital out-of-home displays. Using BlueZoo’s sensor technology, JCDecaux now provides transparent opportunity-to-see counts and impression metrics, transforming how advertisers measure engagement and reach in Macau’s vibrant streets.
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Why do digital signage impressions matter?
Impression counts are the single most important metric both for out-of-home advertising and in-store retail media networks.
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Consumer Privacy Begins at the Moment of Product Design
BlueZoo was an early adopter of the concepts enshrined in GDPR. ePrivacy granted BlueZoo its first ePrivacyseal EU in 2018. The BlueZoo products were subsequently reviewed to renew certification in 2021 and most recently on April 19, 2023.