Measuring Programmatic Digital Out-of-Home (DOOH) Advertising: Getting it Right
Measure what matters. But how should you measure your DOOH campaign audiences?
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News & insights
ECN and BlueZoo partner to expand accurate and auditable audience measurement for digital out-of-home office advertising
Executive Channel Network (ECN), a world-leading Digital Out of Home (DOOH) office media publisher, today announced its collaboration with BlueZoo, an innovator in OOH audience measurement, to accurately measure opportunities-to-see in ECN’s core operating markets in the UK, France, and Germany.
BlueZoo Introduces Per-Minute Analytics for pDOOH Market
BlueZoo, the innovator in foot traffic measurement and analytics solutions, today announced at the New York Digital Signage Week the availability of its enhanced analytics for Programmatic Digital Out-Of-Home (pDOOH) advertising, providing minute-grain impression data of individual advertising assets.
SUPERHOG Joins the Party Squasher SafePro Initiative to Ensure Trust and Protection of Short Term Rentals
BlueZoo Inc., maker of Party Squasher and SUPERHOG, the guest screening and embedded insurance innovator announced that SUPERHOG has joined the SafePro program.
Party Squasher Extends SafePro Program to Include Guest Screening Solutions for Short-term Rental Properties
BlueZoo Inc., maker of Party Squasher announced an extension of its SafePro initiative today to include guest screening solutions.
BlueFox 2022 Delivers More Accurate Foot Traffic Measurement and Advanced Visualizations to Realize Insights More Quickly
BlueZoo, the innovator in foot traffic measurement and analytics solutions, today announced BlueFox 2022, the next-generation solution to measure the presence and movement of people.
