Category: Use Case
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BlueZoo and JCDecaux Deliver Real-Time, Privacy-Friendly Audience Measurement Across Macau
BlueZoo and JCDecaux Macau have partnered to deliver real-time, privacy-friendly audience measurement across Macau city’s digital out-of-home displays. Using BlueZoo’s sensor technology, JCDecaux now provides transparent opportunity-to-see counts and impression metrics, transforming how advertisers measure engagement and reach in Macau’s vibrant streets.
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Why do digital signage impressions matter?
Impression counts are the single most important metric both for out-of-home advertising and in-store retail media networks.
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ECN and BlueZoo partner to expand accurate and auditable audience measurement for digital out-of-home office advertising
Executive Channel Network (ECN), a world-leading Digital Out of Home (DOOH) office media publisher, today announced its collaboration with BlueZoo, an innovator in OOH audience measurement, to accurately measure opportunities-to-see in ECN’s core operating markets in the UK, France, and Germany.