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Our products allow you to collect and analyze critical information about people’s presence and movement in the real world.
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Latest news
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5 Common Misconceptions About Out-of-Home Advertising
Explore five common misconceptions about out-of-home advertising and discover how modern audience measurement is transforming the way advertisers measure, optimize, and value OOH campaigns.
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BlueZoo Announces In-Store Video Advertising Agent Built on Google’s AI Technology
BlueZoo has announced a new in-store video advertising agent, built on Google’s latest AI technologies, that combines privacy-first audience measurement with AI-generated video to optimize campaign performance based on real-world data.
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BlueZoo Expands Passive Microwave Measurement Platform with Bluetooth Low Energy (BLE) Detection
BlueZoo has introduced Bluetooth Low Energy (BLE) detection to complement its passive Wi-Fi technology, delivering finer-grained impressions and dwell time analytics for retail environments.
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BlueZoo Exhibits Latest Audience Measurement Innovations at InfoComm 2026
BlueZoo is exhibiting at InfoComm 2026, showcasing its latest privacy-first audience measurement innovations, including new Bluetooth Low Energy (BLE) detection capabilities and an AI-powered in-store advertising demonstration using Google’s latest AI technology.
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BlueZoo Reflects on Key Industry Trends from WOO Annual Congress 2026
BlueZoo reflects on key discussions from WOO Annual Congress 2026, where industry leaders explored the future of OOH, retail media, programmatic advertising, and audience measurement.