BlueZoo component architecture

BlueZoo sensors are available as either applications on third-party hardware (e.g. BrightSign media players, Bluefin screens) or as tiny hardware devices, designed to our specifications, and manufactured by our supply chain partners. Sensors are available either with internal antennas or two RP-SMA connectors for external antennas. Sensors support backhaul to the internet via ethernet, Wi-Fi, or via a USB-connected cellular modem.

The BlueZoo Dashboard is used to manage sensors and to visualize audience measurement analytics. From a single interface, Administrative Users and Installer Users can monitor sensor connectivity, organize sensor locations, adjust sensor calibration, and manage users. From the same interface, Analytics Users can visualize analytics including impressions, occupancy, dwell time, unique visitors, and traffic flow, as well as define reports to be sent periodically via email.

BlueZoo mobile applications are available on iOS and Android smartphones. Our mobile apps are used chiefly to deploy and calibrate BlueZoo hardware sensors, and to collect ground truth for auditing of BlueZoo analytics. Installers of BlueZoo sensors use the mobile app to name and calibrate newly-installed sensors. Ground truth collectors use the mobile app, alone or in teams, to collect ground truth data for calibration and auditing.

BlueZoo customers use the dashboard to define customized reports that are delivered by email, making it easy to share insights with your team and customers who do not themselves have dashboard credentials. Create branded reports for the analytics, sensors, and time periods that matter most, then schedule them for delivery once, or automate delivery on a daily, weekly, or monthly basis. All the visualizations available in the dashboard can be included in BlueZoo reports.

BlueZoo and third-party applications communicate with BlueZoo cloud servers via BlueZoo’s RESTful APIs. These APIs control user authentication, enforce access control privileges, and deliver data from BlueZoo’s cloud servers. BlueZoo customers commonly integrate BlueZoo API calls into custom applications. We also provide support for webhooks to support a “push” architecture.