In 2016, the EU adopted the General Data Protection Regulation (GDPR), which superseded the 1995 Data Protection Directive. All EU member states implemented the new regulations by May 2018.
BlueZoo was an early adopter of the concepts enshrined in GDPR and even BlueZoo’s first products adhered to the requirements of the new regulations. In January 2015 BlueZoo’s founder, Jan-Willem Korver, envisioned a solution that could measure human audiences and human occupancy in a manner that was privacy protecting.
Rather than using video cameras or installing tracking applications on mobile phones, Korver imagined a solution that would not collect or retain personal information, but could still deliver accurate measurements inexpensively. The result, in 2016, was the first member of the BlueZoo family of products.
BlueZoo first engaged ePrivacy GmbH of Hamburg, Germany, to certify that the entire BlueZoo product family was compliant with GDPR in late 2017.