Consumer Privacy Begins at the Moment of Product Design

In 2016, the EU adopted the General Data Protection Regulation (GDPR), which superseded the 1995 Data Protection Directive.  All EU member states implemented the new regulations by May 2018.

BlueZoo was an early adopter of the concepts enshrined in GDPR and even BlueZoo’s first products adhered to the requirements of the new regulations.   In January 2015 BlueZoo’s founder, Jan-Willem Korver, envisioned a solution that could measure human audiences and human occupancy in a manner that was privacy protecting.  

Rather than using video cameras or installing tracking applications on mobile phones, Korver imagined a solution that would not collect or retain personal information, but could still deliver accurate measurements inexpensively.  The result, in 2016, was the first member of the BlueZoo family of products.

BlueZoo first engaged ePrivacy GmbH of Hamburg, Germany, to certify that the entire BlueZoo product family was compliant with GDPR in late 2017.

ePrivacy granted BlueZoo its first ePrivacyseal EU on February 27, 2018.  The BlueZoo products were subsequently reviewed to renew certification in 2021 and most recently on April 19, 2023.



Latest Posts

People counter sensor

Sign up for the newsletter

BlueZoo, the company behind BlueFox products, will use the information you provide on this form to be in touch with you and to provide emails about important product updates and time-to-time news about the company.

You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.