Consumer Privacy Begins at the Moment of Product Design

In 2016, the EU adopted the General Data Protection Regulation (GDPR), which superseded the 1995 Data Protection Directive.  All EU member states implemented the new regulations by May 2018.

BlueZoo was an early adopter of the concepts enshrined in GDPR and even BlueZoo’s first products adhered to the requirements of the new regulations.   In January 2015 BlueZoo’s founder, Jan-Willem Korver, envisioned a solution that could measure human audiences and human occupancy in a manner that was privacy protecting.  

Rather than using video cameras or installing tracking applications on mobile phones, Korver imagined a solution that would not collect or retain personal information, but could still deliver accurate measurements inexpensively.  The result, in 2016, was the first member of the BlueZoo family of products.

BlueZoo first engaged ePrivacy GmbH of Hamburg, Germany, to certify that the entire BlueZoo product family was compliant with GDPR in late 2017.

ePrivacy granted BlueZoo its first ePrivacyseal EU on February 27, 2018.  The BlueZoo products were subsequently reviewed to renew certification in 2021 and most recently on April 19, 2023.

About ePrivacy GmbH

ePrivacy GmbH advises companies on all topics related to data protection for digital business models and digital products and technologies. ePrivacy offers various data protection and data security consulting and various seals for the certification of products. The ePrivacyseal EU is based on the very strict EU GDPR as a technical and legal standards. It shows the compliance with EU GDPR and strengthens the confidence of customers, investors and business partners with a recognized privacy seal.

About BlueZoo, Inc.

BlueZoo Inc. delivers foot traffic analytics services to customers in the out-of-home advertising, retail, and insurance industries.  BlueZoo has deployed thousands of sensors to hundreds of customers throughout the world and its products are protected by 7 patents.   Customers include JCDecaux, Sodexo, and Executive Channel Network.  All BlueZoo products are GDPR compliant and regularly audited by ePrivacy of Hamburg, Germany.  BlueZoo is based in Menlo Park, California, and is funded by Fusion Fund.