February 2026 newsletter

NRF 2026 Recap: BlueZoo and Google Demo AI-Optimized Retail Media

NRF 2026 was an exciting week for the BlueZoo team, and we were thrilled to connect with so many retailers and partners on the show floor. A highlight of the event was our joint presentation with Google, where we unveiled a new solution to hyper-optimize AI-generated in-store advertising, helping retailers identify which video advertisement, among many options, not simply looks good, but drives the most point-of-sale revenue. 

For those who weren’t able to attend in person, or would like a closer look, we’ve shared a narrated version of the presentation slides delivered at the Google booth on Tuesday, January 13, along with a video demo showing how the solution can be deployed. Together, these resources provide a deeper view into how AI and audience data can transform in-store retail media.

Thank you to everyone who stopped by our booth and joined us for the presentation. The conversations and insights shared throughout the week reinforced the growing demand for privacy-friendly, data-driven solutions in retail media. We’re excited to continue building on this collaboration with Google and look forward to sharing more as the solution evolves.

New Case Study: BlueZoo at Glass City Center

We’re excited to share a new case study highlighting how Legends Global is using BlueZoo’s audience measurement at Glass City Center to gain accurate, real-time insights into visitor traffic and space utilization. With reliable data on attendance and movement patterns, the team is better equipped to support operations, plan events, and manage risk.

Read the full case study to see how trusted audience measurement is helping transform a premier multi-use venue into a smarter, data-driven facility.