Strategies for measuring property risk
The detection of some rapidly changing risks can be automated at low cost.
Annual visits by an insurer’s team of risk analysts can efficiently and accurately measure slowly changing risks, like the condition of stairs and steps, the number of exits, and floor surfaces and condition. Similarly, smoke alarms, fire suppression sprinklers, and flood detection systems can report and remediate common emergencies. The next most important risks correlate to people: how many are present, how densely they are packed, whether they are visitors or employees, and how they are behaving.
BlueZoo provides data insights to more efficiently target risk analysts to the properties that need attention.
BlueZoo is the first company to offer a service to measure the presence and movement of people, counting mobile phones as a proxy.
BlueZoo’s tiny sensors passively listen for Wi-Fi probes sent spontaneously by mobile phones and deliver raw data to BlueZoo’s cloud servers where they are processed to calculate numbers of visitors, visits, dwell-times, unique visitors and, unique visitor recurrence frequency, as well as more advanced metrics.
By understanding the risk load imposed by people on a space, an insurer can both more accurately measure the cost of insuring and work with the insured to minimize those risks — delivering better outcomes for both insurer and insured.
Understanding the variation of risk load among different buildings of the same type is a valuable tool to identify not only risk exposure, but also sales and marketing strategy. Allowing carriers to price policies more efficiently, and to seek out prospects that meet the profile of their most profitable clients, is a great strategy for growing market share profitably.
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