January 2026 newsletter

Join Us at NRF 2026 for a Special Presentation with Google

We’re headed to NRF 2026: Retail’s Big Show in New York City and can’t wait to connect with the retail and tech community on January 11–13. BlueZoo will be exhibiting on the expo floor at Booth #1352, and we’d love to see you there to talk audience measurement, retail media, and how data can power smarter retail decisions.

In addition to exhibiting, we’re excited to deliver a joint presentation with Google in the Google booth (#5507) on Tuesday, January 13 at 10:40am. We’ll demonstrate how generative AI and BlueZoo’s real-time audience measurement work together to identify the most effective in-store advertising creative, helping retailers understand not just what looks good, but what drives revenue. Live demos of this joint solution will be available throughout the show in both the Google and BlueZoo booths.

Fall 2025 Release Now Available

We’re excited to announce that the BlueZoo Fall 2025 release, first unveiled in November, is now generally available. This release expands the boundaries of audience measurement with new capabilities designed to help media owners, advertisers, and partners better quantify engagement, scale distribution, and manage deployments with greater confidence.

Key highlights include:

• programmatic advertising support with enhanced dwell-time visualization and an impressions multiplier model to measure not just how many people see an ad, but how long they engage;
• white-label distribution, enabling partners to deploy BlueZoo sensors, dashboards, and mobile apps within their own branded ecosystems; and
• improved connectivity management, with new cellular and Wi-Fi RSSI reporting that provides early visibility into network performance.

Together, these updates reinforce BlueZoo’s commitment to accurate, privacy-safe, and scalable audience measurement.

Partner Spotlight: BIG Digital

BIG Digital transforms physical retail, event and brand activation environments into immersive experiences that drive revenue, data, and consumer engagement. BIG Digital’s outdoor and indoor grade interactive kiosks and next-gen software experiences help companies sell products and capture data – anyplace, anytime.