July 2025 newsletter

BlueZoo Joins Barrows to Support Kroger’s Retail Media Expansion

Congratulations to Barrows and Kroger on the launch of this exciting new solution that’s helping shape the future of in-store media!

As retail media networks continue to redefine how brands engage shoppers at the point of decision, it’s clear that physical stores are valuable channels for advertisers.

We’re proud that BlueZoo’s audience measurement technology is part of this new initiative—ensuring that in-store campaigns are not just dynamic and engaging, but also measurable, transparent, and trusted.

BlueZoo GDPR compliance re-certified by ePrivacy 

We’re proud to share that BlueZoo has once again been certified to be in compliance with the European data protection legislation by ePrivacy, a leading independent data protection audit company based in Hamburg, Germany. This marks our fourth successful certification and reflects our continued commitment to privacy-by-design in all of our audience and occupancy measurement solutions.

In a world where data privacy is more important than ever, BlueZoo remains committed to transparency, expert third-party verification, and continuous improvement in privacy protection; supporting customers and partners in advertising, retail, insurance, and beyond.

Event wrap up: InfoComm 25 rAVe interview

We had a fantastic time at InfoComm 2025 connecting with partners, customers, and industry leaders — and we’re excited to share a quick highlight from the show! In this new video from rAVe Pubs BlueZoo CEO, Bill Evans, showcases how our privacy-friendly audience measurement and foot traffic analytics are helping power the future of OOH and retail media networks.

If you didn’t catch us at the booth, here’s your chance to see what we’ve been working on and how BlueZoo is enabling fast, GDPR-compliant insights for smarter spaces.