June 2025 newsletter

BlueZoo Spring 2025 Release Delivers Enterprise Features for Audience Measurement

We’re excited to announce the BlueZoo Spring ’25 release, featuring powerful new capabilities designed to give you greater control, visibility, and efficiency in your foot traffic analytics. With new role-based access control, you can now manage user permissions with precision, ensuring each team member has the appropriate level of access to data and settings. The release also introduces look-back reporting, enabling the flexibility to define a distinct date range for each tile in a single report, so you never miss the insights you need.

On the hardware side, our sensors now function as a two-port hub, allowing them to both deliver BlueZoo analytics and have the sensor to act as an Ethernet hub. Lastly, we’ve added enhanced visualizations to highlight daily visitor minimums and maximums, giving you a clearer picture of peak and off-peak traffic patterns across your locations. Together, these updates are designed to make your BlueZoo experience smarter, more flexible, and more impactful.

Read the full announcement to explore all the new features now!

Upcoming Event: InfoComm ‘25

BlueZoo is headed to InfoComm ‘25 in Orlando! We are excited to be part of the largest pro AV event in North America. Exhibits are happening June 11–13. From privacy-first audience measurement to real-time analytics for digital signage and DOOH, we’re ready to show how BlueZoo tech can drive smarter, more ethical media decisions.

Find us at booth #4870. We’ll be showing how BlueZoo’s passive Wi-Fi technology is helping AV pros and media networks measure foot traffic with confidence.

Partner Spotlight: Clovertech

Clovertech Inc. is our strategic partner for retail in the Japanese market, with deep expertise in digital transformation and marketing stragety. They specialize in helping retailers and brands leverage BlueZoo’s advanced sensor technology to improve store analytics, enhance in-store media effectiveness, and maximize foot traffic ROI. By combining BlueZoo’s capabilities with Clovertech’s consulting, localization, and execution support, they help turn physical retail spaces into measurable, data-driven assets.