June 2026 newsletter

See BlueZoo’s video agent using Google AI at InfoComm

Next week, BlueZoo will be exhibiting at InfoComm 2026 and showcasing our in-store video advertising optimization agent powered by Google’s latest AI technology. The demo illustrates how AI-generated ad variations can be combined with BlueZoo’s real-time audience measurement to evaluate engagement and optimize creative performance in physical environments.

BlueZoo is excited to be part of the exhibition floor showcasing how privacy-friendly audience analytics can help organizations make smarter, data-driven decisions.

If you’ll be attending, stop by Booth #C9713 to meet the BlueZoo team and learn more about how privacy-friendly measurement can help you achieve your audience measurement goals.

Introducing the New BlueZoo Website

We’ve launched a completely redesigned BlueZoo website, making it easier than ever to explore our technology, customer success stories, and audience measurement solutions. The new site features improved navigation, expanded product information, updated resources, and a streamlined experience designed to help visitors quickly find the information most relevant to their needs.

Whether you’re interested in retail media, DOOH, smart communities, or venue analytics, the new website offers a more comprehensive look at how BlueZoo helps organizations measure and understand real-world audiences. We invite you to take a look and explore the latest customer stories, product updates, and educational resources now available on the site.

WOO 2026 Recap

The BlueZoo team had a great time last week attending the World Out of Home Organization (WOO) Annual Congress in London and connecting with media owners, technology providers, and industry leaders from around the world. Thank you to everyone who met with us to discuss the future of OOH.

A recurring theme throughout the event was the industry’s growing focus on audience measurement and accountability. Many sessions highlighted how measurement requirements are starting to evolve beyond basic audience counts to include metrics such as dwell time, viewable impressions, attribution, impression multipliers, and marketing mix modeling. As advertisers increasingly seek measurable outcomes and stronger ROI validation, conversations across WOO reinforced the importance of accurate, privacy-friendly audience measurement as a foundation for the next generation of OOH advertising.