Earlier this month, Adomni announced that it will sunset Linkett’s Wi-Fi-based out-of-home audience measurement product in Q3 2023. They recommend that Linkett customers transition to the BlueZoo solution. Adomni will retain the other products in the Linkett/Adstash portfolio.
Linkett, one of the pioneers in Wi-Fi-based advertising impressions measurement, was founded in Canada in 2013 by Douglas Lusted. Linkett build a successful market presence in the US, Canada, and the UK before being acquired by Las Vegas-based Adomni in October 2022.
Both the Linkett and BlueZoo OOH audience measurement solutions are Wi-Fi based, providing both accuracy and GDPR-compliant privacy protection. With a smaller physical foot-print, BlueZoo hardware sensors can conveniently replace existing Linkett sensors, or BlueZoo sensors can be deployed as software on media players, such as BrightSign. Like the Linkett sensor, the BlueZoo sensor can either use ethernet, Wi-Fi or cellular modems for internet backhaul. The BlueZoo hardware can be powered via an outlet, USB-power port, or PoE.
What to expect
BlueZoo is offering special products and pricing to current Linkett customers, providing similar or better analytics, all accessible via a web dashboard, APIs, or SQL queries to BlueZoo’s data warehouse. BlueZoo will honor negotiated prices that customers have established with Linkett. Contact us to receive BlueZoo sensors (about half the size of Linkett sensors) to replace your existing sensors.
| Linkett | BlueZoo | |
|---|---|---|
| Analytics | ||
| Visitor (real-time count) | 1-hour granularity | 15-min (+ optional 1-min) granularity |
| Impressions/visits | 1-hour granularity | 15-min granularity |
| Dwell time | 1-hour granularity | 15-min granularity |
| Visit frequency | Per sensor | Per sensor or group of sensors (optional) |
| Unique visitor count | Per sensor | Per sensor or group of sensors (optional) |
| Data delivery | ||
| Web dashboard | Yes | Yes |
| Data download (CSV) | Yes | Yes |
| Data retention | 12-months | Perpetual |
| Reporting | Yes (URL based) | Yes (Q1 2023) |
| Data access security | ||
| Multi-user access | Yes | Yes |
| Multi-factor authentication | No | Yes |
| Sensor hardware | ||
| Sensor size | 3.5 x 2.3 x 0.9 inches | 2.2 x 2.2 x 0.9 inches |
| Internet backhaul | Ethernet/Wi-Fi (+ optional Cellular) | Ethernet/Wi-Fi (+ optional Cellular) |
| Power | 15 W | 2 W |
| Sensor external antenna option | ✓ | ✓ |
| Warranty | 1 year | Perpetual |
| Support | ||
| Response time | 7 days | 3 days (or 1 business days, optional) |
| Communication modes | Email (+ optional telephone) | |
