BlueZoo news
Linkett Selects BlueZoo as Exclusive Migration Partner
Earlier this month, Adomni announced that it will sunset Linkett’s Wi-Fi-based out-of-home audience measurement product in Q3 2023. They recommend that Linkett customers transition to the BlueZoo solution. Adomni will retain the other products in the Linkett/Adstash portfolio.
Linkett, one of the pioneers in Wi-Fi-based advertising impressions measurement, was founded in Canada in 2013 by Douglas Lusted. Linkett build a successful market presence in the US, Canada, and the UK before being acquired by Las Vegas-based Adomni in October 2022.
Both the Linkett and BlueZoo OOH audience measurement solutions are Wi-Fi based, providing both accuracy and GDPR-compliant privacy protection. With a smaller physical foot-print, BlueZoo hardware sensors can conveniently replace existing Linkett sensors, or BlueZoo sensors can be deployed as software on media players, such as BrightSign. Like the Linkett sensor, the BlueZoo sensor can either use ethernet, Wi-Fi or cellular modems for internet backhaul. The BlueZoo hardware can be powered via an outlet, USB-power port, or PoE.
What to expect
BlueZoo is offering special products and pricing to current Linkett customers, providing similar or better analytics, all accessible via a web dashboard, APIs, or SQL queries to BlueZoo’s data warehouse. BlueZoo will honor negotiated prices that customers have established with Linkett. Contact us to receive BlueZoo sensors (about half the size of Linkett sensors) to replace your existing sensors.
| Linkett | BlueZoo | |
|---|---|---|
| Analytics | ||
| Visitor (real-time count) | 1-hour granularity | 15-min (+ optional 1-min) granularity |
| Impressions/visits | 1-hour granularity | 15-min granularity |
| Dwell time | 1-hour granularity | 15-min granularity |
| Visit frequency | Per sensor | Per sensor or group of sensors (optional) |
| Unique visitor count | Per sensor | Per sensor or group of sensors (optional) |
| Data delivery | ||
| Web dashboard | Yes | Yes |
| Data download (CSV) | Yes | Yes |
| Data retention | 12-months | Perpetual |
| Reporting | Yes (URL based) | Yes (Q1 2023) |
| Data access security | ||
| Multi-user access | Yes | Yes |
| Multi-factor authentication | No | Yes |
| Sensor hardware | ||
| Sensor size | 3.5 x 2.3 x 0.9 inches | 2.2 x 2.2 x 0.9 inches |
| Internet backhaul | Ethernet/Wi-Fi (+ optional Cellular) | Ethernet/Wi-Fi (+ optional Cellular) |
| Power | 15 W | 2 W |
| Sensor external antenna option | ✓ | ✓ |
| Warranty | 1 year | Perpetual |
| Support | ||
| Response time | 7 days | 3 days (or 1 business days, optional) |
| Communication modes | Email (+ optional telephone) | |
As part of our agreement with Linkett, BlueZoo will match each customer’s current Linkett subscription price: contact us to learn more about the Linkett migration program.
About BlueZoo, Inc.
BlueZoo Inc. delivers foot traffic analytics services to customers in the out-of-home advertising, retail, and insurance industries. BlueZoo has deployed thousands of sensors to hundreds of customers throughout the world and its products are protected by 7 patents. Customers include JCDecaux, Sodexo, and Executive Channel Network. All BlueZoo products are GDPR compliant and regularly audited by ePrivacy of Hamburg, Germany. BlueZoo is based in Menlo Park, California, and is funded by Fusion Fund.
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