March 2026 newsletter

New Tutorial Video: Ground Truth Calibration

We’ve released a new tutorial video that walks through Ground Truth Calibration, the most accurate calibration method for BlueZoo sensors. In this step-by-step walkthrough, you’ll learn how to use the BlueZoo mobile app and dashboard to define detection zones and viewsheds, collect real-world headcount observations, and run calibration jobs to identify the best calibration candidate.

By aligning sensor counts with actual on-site observations, ground truth calibration ensures metrics like visits, dwell time, and occupancy accurately reflect real-world conditions. Watch the video to see how this method helps deliver higher accuracy across retail, digital signage, and venue environments.

New Case Study: Town of Hancock, NY

We’re excited to share a new case study featuring the Town of Hancock, New York, where community leaders are using BlueZoo’s privacy-friendly foot traffic measurement to better understand how residents and visitors engage with key public spaces. Through the Hancock Economic Development Initiative (H.E.D.I.), sensors have been deployed across sites such as the Town Square, Nature & Science Center, public river access points, and other community gathering areas to provide real-time insights into visitation patterns, dwell time, and repeat usage.

Read the full case study to learn how Hancock is using real-time analytics to support local growth.

Book Recommendation: Timing the Desert by Mike Hiatt

We’re excited to recommend Timing the Desert: A Front Line Perspective on Retail Media, Readiness, and Scale by industry leader Mike Hiatt. The book offers a front-line perspective on how in-store retail media networks have evolved from early experimentation into scalable, data-driven platforms—and why accurate audience measurement is foundational to advertiser trust and long-term success.

We’re also honored that BlueZoo is mentioned in Chapter 17, where Mike reflects on piloting BlueZoo’s audience measurement technology while working inside Sam’s Club as part of the shift toward a more modern, privacy-first approach to measuring in-store ad exposure and engagement.