May 2026 newsletter

BlueZoo at the 2026 WOO Conference

BlueZoo will be attending the World Out of Home Organization Annual Congress 2026 in London from June 3–5, one of the leading global events focused on the future of out-of-home and digital media. As the industry continues to evolve toward more data-driven, measurable, and programmatic solutions, BlueZoo is excited to be part of the conversation, bringing privacy-first audience measurement and real-time insights to DOOH and retail media networks.

If you’ll be attending, we’d love to connect. Reach out to woo26@bluezoo.io to set up time to meet with Bill Evans or Fred Renard and discuss how BlueZoo can support your measurement goals.

New tutorial video: Hardware installation

We’ve released a new tutorial video covering BlueZoo hardware installation including sensors, antenna, and accessories, from pre-installation planning to on-site setup and post-installation auditing. The walkthrough highlights key considerations like sensor placement, antenna configuration, power, and connectivity to help ensure smooth and effective deployments across different environments.

The video also features real-world installation scenarios, common pitfalls to avoid, and how to audit accuracy using BlueZoo’s dashboard and mobile app. Watch to learn best practices for getting your sensors up and running with confidence.

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