November 2025 newsletter

JCDecaux measures crowd dynamics for advertising and public services in Macau

In partnership with JCDecaux, we delivered real-time, privacy-friendly audience measurement across Macau’s city-wide digital out-of-home (DOOH) network. Using our sensors, JCDecaux is able to capture occupancy and dwell-time data for DOOH signage locations while maintaining anonymity and protecting privacy. 

The collaboration enables JCDecaux to deliver accurate opportunity-to-see counts and impression metrics, helping advertisers better understand campaign reach and engagement in one of Asia’s most vibrant urban environments.

At the same time, the data-driven insights support pedestrian-flow optimization and smart-city infrastructure planning, helping the public and private sectors alike unlock measurable value from real-world display networks. 

Read the full case study to see how JCDecaux and Macau are continuing to set the standard for connected cities.

BlueZoo Fall 2025 Expands the Boundaries of Audience Measurement

The BlueZoo Fall 2025 release introduces a wide range of platform enhancements designed to improve accuracy, expand analytic capabilities, and simplify data management. This update strengthens BlueZoo’s mission to deliver accurate, real-time insights for advertisers, media owners, and technology partners worldwide.

Key upgrades include enhanced dwell-time visualization and an impression multiplier model, enabling media owners to quantify not only how many people see an ad but also how long they engage. White-label distribution to allow for seamless partner integration. And predictive connectivity reporting that ensures reliable, real-time measurement. Together, these advances enable customers to measure, analyze, and optimize audience behavior with greater confidence and clarity.

Event wrap up: DSE 2025

At this year’s DSE, BlueZoo was thrilled to present alongside Google, unveiling a joint demo that showcased how AI-generated ad variation and real-time audience measurement work together to evaluate which creative drives the highest sales performance. This collaboration demonstrated how data and AI can transform how creatives are optimized and deployed at scale.

Thank you to everyone who stopped by our booth to connect and share insights.