October 2025 newsletter

BlueZoo Welcomes Tad Shepperd to Advisory Board

We’re pleased to introduce the third member of the BlueZoo Industry Advisory Board: Tad Shepperd, an accomplished leader in retail and data analytics.

With over 40 years of experience in retail technology, operations, and data-driven decision making, Tad is best known as the co-founder of ShopperTrak. In addition to his entrepreneurial success, Tad has held multiple executive leadership roles in retail and retail technology, giving him a unique vantage point on how in-store behavior measurement data drives profitability, operational efficiency, and customer engagement.

With this expertise, Tad will be an essential advisor as BlueZoo continues to expand its privacy-first audience measurement solutions for retail environments. We’re excited to have Tad on board and look forward to his contributions as we scale our impact in retail and beyond.

Case Study: Transforming Retail with BlueZoo, Sensmi, and Nexmosphere

Retailers today need more than traditional analytics to understand and engage shoppers. In our latest case study, we show how BlueZoo technology, in partnership with Sensmi and Nexmosphere, delivers a powerful ecosystem that turns in-store data into actionable insights. From measuring traffic patterns and dwell times to triggering personalized experiences, this integrated solution helps retailers optimize layouts, staffing, and marketing—all while protecting customer privacy.

Discover how our partners Sensmi and Nexmosphere complement BlueZoo’s foot traffic and audience measurement to create smarter, data-driven retail environments.

Explore the New BlueZoo Dashboard

We’re excited to share a brand-new tutorial video showcasing the latest version of the BlueZoo dashboard. The walkthrough highlights updated features, streamlined navigation, and tools designed to make it even easier to measure, analyze, and optimize audience engagement.

Watch the video to see what’s new and learn how to get the most out of your BlueZoo dashboard!