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Catch up with what’s new for BlueZoo and the world of foot traffic and audience measurement
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BlueZoo is a world-class organization founded to bring exceptional foot traffic detection capabilities to a wide range of industries and applications, allowing teams to make smarter decisions, act more responsively, and operate more efficiently.
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Latest news articles
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5 Common Misconceptions About Out-of-Home Advertising
Explore five common misconceptions about out-of-home advertising and discover how modern audience measurement is transforming the way advertisers measure, optimize, and value OOH campaigns.
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BlueZoo Announces In-Store Video Advertising Agent Built on Google’s AI Technology
BlueZoo has announced a new in-store video advertising agent, built on Google’s latest AI technologies, that combines privacy-first audience measurement with AI-generated video to optimize campaign performance based on real-world data.
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BlueZoo Expands Passive Microwave Measurement Platform with Bluetooth Low Energy (BLE) Detection
BlueZoo has introduced Bluetooth Low Energy (BLE) detection to complement its passive Wi-Fi technology, delivering finer-grained impressions and dwell time analytics for retail environments.
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BlueZoo Exhibits Latest Audience Measurement Innovations at InfoComm 2026
BlueZoo is exhibiting at InfoComm 2026, showcasing its latest privacy-first audience measurement innovations, including new Bluetooth Low Energy (BLE) detection capabilities and an AI-powered in-store advertising demonstration using Google’s latest AI technology.
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BlueZoo Reflects on Key Industry Trends from WOO Annual Congress 2026
BlueZoo reflects on key discussions from WOO Annual Congress 2026, where industry leaders explored the future of OOH, retail media, programmatic advertising, and audience measurement.
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LDSK and BlueZoo Partner to Deliver Unprecedented Accuracy and Audience Targeting for DOOH and Retail Media Networks
BlueZoo partners with LDSK to empower media owners in the digital out-of-home and retail media sectors to deliver highly targeted campaigns with precise accountability.
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BlueZoo Recommends New Book on In-Store Retail Media Measurement and Scale
BlueZoo recommends new book on in-store retail media measurement and scale written by advisory board member Mike Hiatt.
Newsletters
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June 2026 newsletter
Visit BlueZoo at InfoComm 2026, explore our new website, and what we learned from WOO London.
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May 2026 newsletter
Join us at WOO, watch our new hardware installation tutorial video, and follow BlueZoo for the latest DOOH and retail media insights.
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April 2026 newsletter
LDSK and BlueZoo announce partnership, new tutorial video, Aura Labs in partner spotlight
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March 2026 newsletter
Explore our latest Ground Truth Calibration tutorial, a new Hancock NY case study, and a top retail media book recommendation.
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February 2026 newsletter
See what we shared with Google at NRF, explore our latest case study at Glass City Center, and connect with us at ISE this week.
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