BlueZoo product system
Count
Measure visits and space occupancy in real time
Informed decisions require reliable data
Accurate, timely foot traffic data is critical for understanding what’s happening in a space
Using rough counts or proxy stats can hide what’s actually happening
Finer granularity & greater precision can unlock new opportunities, and more responsive action
A better way to measure foot traffic
Our advanced technology gives your better data, and better ways to make use of it.
A level-up for advertising
Get impression numbers that take into account real foot-traffic during any specific campaign, not modeled, based and year-long estimates
Understand occupancy & usage
Granular visit data, down to 15 minutes intervals, gives you insights about when and where spaces are busy or not, and help you to better forecast staffing needs
Accountable accuracy
The most accurate foot traffic data in the market, delivered with the ability to calibrate & audit as needed
Analysis at your fingertips
Get detailed, up-to-date analytics, which can also be delivered in customized reports or directly accessible from the data warehouse through SQL queries
Part of a system
Count is designed to work seamless with other parts of the product system, allowing you to see multiple aspects of the same space
Customizable reports
Select which analytics you wish to see, configure them to meet your needs, then generate reports on a one-time or recurring basis.
Private & secure
Adhere to the highest standards while collecting accurate data, minimizing liability
Choose the tech you need
With support for both passive Wi-Fi and Bluetooth Low Energy (BLE), our solution provides the flexibility needed to meet your operating conditions.
Proven success for our customers
Executive Channel Network
In out-of-home advertising, juggling technical demands & standards compliance doesn’t have to be an issue.
JCDecaux
How smart, data-driven measurement can benefit both city planning and advertisers.
Unlock your company’s data potential
Learn how BlueZoo can deliver insights that allow you to make more informed, timely decisions and operate more cost-effectively.
Get a demo
Quick walkthrough
How Count detects foot traffic, and delivers data & analytics
Using sensors to detect people
BlueZoo sensors are placed at key locations, such as digital displays, important open areas, thoroughfares, or in the middle of a store. These sensors monitor the surrounding area for mobile phone signals, discerning who has entered the sensor’s inner detection zone vs. its outer detection zone.
This difference helps you determine which visitors ‘matter’. The shape of these zones can be altered using different hardware configurations.
Measuring traffic & handling data
Every minute, the sensors aggregate their detections, encrypt and compress this data, then send it securely to our cloud infrastructure for further processing.
Making use of the data
Processed data is then made available via our Dashboard and APIs. The Dashboard allows you to get up-to-date occupancy for each sensor, alongside interactive analytics providing in-depth information about people’s presence and activity over time.
These analytics can also be customised and shared with others using our Reporting functionality.
Getting the most out of your sensors
The Dashboard also allows you to easily monitor the status & performance of your sensors. Combined with our mobile apps, you can rapidly deploy & configure new sensors, as well as guarantee the most accurate data delivery by calibrating & auditing their detection settings.
“Accurately measuring the numbers of impressions delivered is required to set fair pricing for each of BlueBillboard’s venues. While cost-per-thousand-impressions (CPMs) is determined by the locale, it is the specific number of impressions at each site that determines the value to and/or price paid by advertisers.”
Justin Howard
Co-Founder, Blue Billboard
Read customer story
Resources
BlueZoo products
Get to know the system of products, platform components, and core technology delivering our unique insights
Tutorials
Easy-to-follow videos explaining how to get started, perform common tasks, and properly calibrate sensors.
FAQs & support
Have a question? Our knowledge base is here with answers, and we’re always here to help as needed.
How it works
A technical deep-dive on how BlueZoo Count delivers its foot traffic data
BlueZoo Count measures the presence of people in a sensor’s detection zone to report both “visits” (aka impressions) and “visitors” (aka occupancy). Visits are the number of people who enter the detection zone, whether they subsequently depart or not. The number of visits is measured continuously and aggregated/recorded in the BlueZoo data warehouse for periods of 15 minutes. Visits are statistically counted, and can be reported as non-integer values.
Visitors, or occupancy, measures the number of people present in the sensor’s detection zone at a moment in time. Because visitor counts vary over time, the BlueZoo data warehouse records in the data warehouse the minimum, average, and maximum number of people present during the period reported.
While the number of visitors is equal to the number of visits underway, the number of visits during the course of a day is generally much higher than the number of visitors at any time or the average over the course of a day. The number of visitors is measured continuously and aggregated/recorded in the BlueZoo data warehouse for periods of 15 minutes and, optionally, for periods of 1 minute.
Sensors report the probes from mobile phones twice each minute, keeping real time counts accurate. Real time counts are available through BlueZoo’s Real Time API rather than from the BlueZoo data warehouse.
Both visits and visitors are measured in two detection zones: the sensor’s inner detection zone and the sensor’s outer detection zone. The shapes of these detection zones are defined by the type of antenna used.
Omni-directional antennas (e.g. dipole antennas) define a spherical detection zone. Directional antennas (e.g. panel, patch, Yagi, and dish antennas) define a conical detection zone. The exact shape of the detection zone is described by the precise antenna patterns of antenna being used. BlueZoo customer success engineers can provide detailed antenna patterns for all the antennas that we provide.
The sizes of the two detection zones, whether for omni-directional or directional antennas, are established by sensor calibration. Higher-gain antennas support larger detection zones.
BlueZoo “internal antenna” sensors integrate an omni-directional antenna. BlueZoo “external antenna” sensors have external antenna connectors that can support either omni-directional or directional antennas.
The BlueZoo data warehouse records distinct values for both zones for each sensor at a 15-minute interval and, optionally for visitors, for a 1-minute interval. See the following data for the inner zone of one sensor over a 2.5 hour period.
In this example, visits over this time period measure 7. Visits over the first half of the time period shown measure 4, and visits over the second half measure 3. Visits are aggregated over time by summing visit counts for multiple periods. Unique visitors (indicated by color) measure 5.
The number of visits during a time period (e.g. one hour or one day) must be at least as large as the maximum number of visitors at any point during that time period, though one visitor may account for multiple visits. Visitors are aggregated over time by averaging visitor counts for multiple periods.
Our data warehouse records historical values for each fifteen-minute period, independently for both detection zones. Key values recorded include:
- The number of visits begun
- The number of visits ended
- The maximum number of visitors
- The minimum number of visitors
- The average number of visitors
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