BlueZoo product system
Flow
Uncover people’s journeys between sensors in your network
Connect the dots between islands of data
Seeing people’s movement in the real world can reveal critical information needed in certain applications
Simple counts alone don’t show how people move between spaces over time, hiding important behavioral insights
Understanding journeys between sensors can help reveal the true impact of ad exposure, and how to make better use of space
View your data in more than one dimension
Sensor networks established to record journey flows reveal unique insights.
Understand how people behave over time
In placing a group of sensors within short proximity of each other, you can uncover people’s journeys between them, in turn revealing broader behavioral patterns
A level-up for advertising & sales conversion
Determine if your advert in one location can steer people elsewhere, such as in a shopping mall or airport
Choose the tech you need
With support for both passive Wi-Fi and Bluetooth Low Energy (BLE), our solution provides the flexibility needed to meet your operating conditions.
Private & secure
Adhere to the highest standards while collecting accurate data, minimizing liability
Accountable accuracy
The most accurate foot traffic data in the market, delivered with the ability to calibrate & audit as needed
Analysis at your fingertips
Get detailed, up-to-date analytics, which can also be delivered in customized reports or directly accessible from the data warehouse through SQL queries
Part of a system
Count is designed to work seamless with other parts of the product system, allowing you to see multiple aspects of the same space
Proven success for our customers
Executive Channel Network
In out-of-home advertising, juggling technical demands & standards compliance doesn’t have to be an issue.
JCDecaux
How smart, data-driven measurement can benefit both city planning and advertisers.
Unlock your company’s data potential
Learn how BlueZoo can deliver insights that allow you to make more informed, timely decisions and operate more cost-effectively.
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Quick walkthrough
How Flow detects movement between sensors, and delivers data & analytics
Using sensors to detect people
BlueZoo sensors are placed at key locations, such as digital displays, important rooms, thoroughfares, etc. These sensors monitor the surrounding area for mobile phone signals, discerning who has entered the sensor’s inner detection zone vs. its outer detection zone. This difference helps you determine which visitors ‘matter’. The shape of these zones can be altered using different hardware configurations.
Measuring traffic & handling data
At regular intervals (1 min – 15 min, depending on hardware type & settings), the sensors aggregate their detections, compress this data, then send it securely to a central data warehouse for further processing.
Making use of the data
Processed data is then made available via our Dashboard and APIs. The Dashboard allows you to get up-to-date occupancy for each sensor, alongside interactive analytics providing in-depth information about how people moved between select sensors over time. These analytics can also be customised and shared with others using our Reporting functionality.
Getting the most out of your sensors
The Dashboard also allows you to easily monitor the status & performance of your sensors. Combined with our mobile apps, you can rapidly deploy & configure new sensors, as well as guarantee the most accurate data delivery by auditing & calibrating their detection settings.
“BlueZoo has proven to be a highly reliable and accurate partner for audience measurement. We have integrated their sensor technology since 2018, and the decision to broaden our deployment in Macau was made with ease. Their commitment to privacy and the adaptability of their platform enable us to meet the city’s data requirements while ensuring continuous value for our advertisers.”
Anthony To
General Manager, JCDecaux Macau
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Resources
BlueZoo products
Get to know the system of products, platform components, and core technology delivering our unique insights
Tutorials
Easy-to-follow videos explaining how to get started, perform common tasks, and properly calibrate sensors.
FAQs & support
Have a question? Our knowledge base is here with answers, and we’re always here to help as needed.
How it works
A technical deep-dive on how BlueZoo Flow delivers its foot traffic data
Flow characterizes foot traffic “journeys” by measuring how visitors move among N locations where a location is defined as a group of sensors. Journeys are different from “visits” because they measure the presence of visitors across groups of sensors. BlueZoo customers define groups of sensors to be used in each study. Journeys comprise a powerful analytics tool for anonymous measurement of foot traffic across large spaces.
Flow measures visitor patterns in three ways.
- Correlation measures the fraction of visitors who have visited one location that have also visited another location. Correlation is independent of direction and whether other visits have been direct or indirect. Correlation generates N*(N-1) / 2 values for each time period.
- Transition measures the fraction of visitors who transit from one location to another. Unlike Correlation, Transition is directional. Transition generates N*(N-1) values for each period, with separate values for each direction of transition.
- Duration measures the duration of journeys to a collection of groups. For the time period under study, Duration measures the number of journeys that include 1 group, 2 groups, and N groups. Duration also measures the average journey duration for each of the N tranches.
One example of how to use BlueZoo Flow to show traffic flow within an area is by integrating data from an array of BlueZoo sensors. Here’s a general case, with multiple entrances and multiple interior points.
Measuring the probabilities that a visitor will take a particular path can inform decisions about signage, placement of tenants, and location rents. Even the location of parking or transportation entrances can dramatically impact consumer journeys through the space. Collecting this data over time can deliver important insights to hotel (or mall or airport or amusement park) operators.
BlueZoo measures the number of visitors that arrive at each entry point/entrance and progress to other locations, either on the interior or the exterior (other entry points/entrances).
Each location measures foot traffic with its own BlueZoo sensor. The more sensors employed, the finer the grain at which traffic flow is recorded.
BlueZoo can deliver transition data for visualization using third-party tools. Sankey diagrams are one popular option for visualizing such data. Another option is superimposing flow distributions on a physical map or floor plan, tracking the share of pedestrians that transition from one point on the map to an adjacent point.
The end result is immediate quantification of foot traffic. These measurements can be delivered for any desired timer period, whether an entire month, week, or day.
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