Platform
Sensors
Detect foot traffic in real time
Detecting people is surprisingly complex
Foot traffic detection is critical for making optimal decisions, delivering results and reducing losses
A lot of options exist for how to do it, but it’s not always clear which are the best fit
Every approach comes with overhead & tradeoffs, but those aren’t always immediately apparent
Designed to meet real-world needs
We’ve baked extensive field expertise into sensors built to deliver ongoing success.
Choose the tech you need
With support for both passive Wi-Fi and Bluetooth Low Energy (BLE), our solution provides the flexibility needed to meet your operating conditions.
Built with security in mind
Our sensors use volatile memory to handle data, and use encrypted channels to communicate with our secure server network
Detect from farther away, with greater precision
Cover larger detection ranges with more specific footprints, all backed by higher calibration
Fewer headaches & more control
Our hardware is low-power, fast to deploy, and easy to update & swap-out as needed
Low connectivity overhead
Sensors send highly compressed backhaul data to reduce the burden on your communications network
Easy monitoring & management
Our Dashboard provides an easily-accessible, single point for tracking sensor performance, managing hardware, and gathering analytics
Flexible placement options
Different form factors & configurations allow you to add detection to wherever you need it
“BlueZoo technology has given us the reliable, real-time data we were missing. Instead of guessing based on what promoters tell us—or not knowing at all—we can now see exactly how our building is being used. That helps us work with our insurance partners more effectively and prepare our facility and staff with much greater confidence.”
Greg Setola
Director of Operations, Glass City Center (Legends Global)
Read customer story
Configuration options
Modular sensor
Small size, with flexible sensing and detection options
Configuration options
- Optional hardware for range extension, or shaping detection area
- Direct-power or Power over Ethernet (PoE)
Ideal for
- Ad panels
- Behind digital signage
- Any area where discrete placement is required
Ceiling-mount sensor
Specialized for low-profile, wide-area sensing
Configuration options
- Direct-power or Power over Ethernet (PoE)
Ideal for
- Stores
- Restaurants and cafeterias
- Any public space with a ceiling
Software-only deployment
Run on third party hardware
Configuration options
- Deploy using hardware as a BrightSign player, a Bluefin screen, or a Moka screen as a software extension
- No additional hardware needed
- Leverages hardware’s Internet backhaul
BlueZoo technology
Our products leverage our expertise in microwave antennas and sensing, firmware development, and scalable cloud systems including real time data processing and data warehouse management. BlueZoo has invented and patented multiple techniques to pioneer smartphone impressions/occupancy measurement.
Passive microwave measurement
Scalable anonymized detection using both Bluetooth Low Energy (BLE) & Wi-Fi
Calibration & auditing
Techniques essential for maximizing measurement accuracy & accountability
Privacy protection
Meeting all international standards for consumer privacy protection
Patents
BlueZoo has been granted seven patents in audience measurement by the USPTO
Resources
BlueZoo products
Get to know the system of products, platform components, and core technology delivering our unique insights
Tutorials
Easy-to-follow videos explaining how to get started, perform common tasks, and properly calibrate sensors.
FAQs & support
Have a question? Our knowledge base is here with answers, and we’re always here to help as needed.
Proven success for our customers
Executive Channel Network
In out-of-home advertising, juggling technical demands & standards compliance doesn’t have to be an issue.
JCDecaux
How smart, data-driven measurement can benefit both city planning and advertisers.
Unlock your company’s data potential
Learn how BlueZoo can deliver insights that allow you to make more informed, timely decisions and operate more cost-effectively.
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