How organizations use impressions & occupancy measurement
The retail industry, out-of-home advertising category, and municipalities leverage BlueZoo solutions industry expertise, allowing customers to tackle real-world challenges.
Solutions, by industry
BlueZoo measures impression counts for the retail and out-of-home advertising industries where advertising prices for advertising are determined by the number of impressions delivered by media owners. BlueZoo also helps retailers understand how people move within a store, all with total anonymity for the consumer.
BlueZoo measures occupancy and how people move about a space for cities in order to help cities make optimal use of public resources like plazas, event sites, recreational facilities, and convention centers.
“Accurate audience measurement is critical to our business. BlueZoo’s technology has finally allowed us to report verified audience numbers to our advertisers, even for indoor or underground locations.”
Julian Chu
COO, SOS Group
Read customer story
Solutions, by use case
BlueZoo products measure the presence and movement of people and deliver analytics relevant in many contexts. Knowing how many people are present at a moment in time delivers different information than knowing how long they stayed. Knowing how many people have come and gone delivers different information than knowing how many unique individuals have visited and returned several times.
Quantifying how people move about a space, the probability that they proceed left rather than right, is a distinct measurement. These distinct measurements are relevant to multiple industries and applications.
Partner initiatives
BlueZoo collaborates with many companies that deliver complementary solutions to our target industries. These partners are at the cutting edge of their own industries. Combining their expertise with our own permits us to deliver solutions that neither company could do alone.
The products behind our solutions
Unlock your company’s data potential
Learn how BlueZoo can deliver insights that allow you to make more informed, timely decisions and operate more cost-effectively.
Get a demo
Stay up to date!
Enter your email address below to receive periodic updates about latest features, insights and noteworthy news.