Industries
Hospitality
Improve customer experience, and optimize staffing & resource usage
Customer experience can be a tricky act to balance
Understanding how people use and move within spaces over time is critical to effective utilization & management
Especially when facing limited resources, knowing where and when to best place personnel & digital signage is critically important
Using rough approximations of occupancy & utilization ultimately impairs planning, allows overspending, and increases liability
A better way to gauge effect
Allows for smarter planning
Fine-grain visit analytics allows you to optimize staffing, make better use of space, and spot potential liability
Ebb & flow
Examine patterns of activity over each work day, across the week, and between seasons, allowing you to better anticipate shifting demand
Too many people, or not enough?
Up-to-date analytics reveal occupancy over time, revealing if which spaces are struggling to manage capacity, and which are underused
Stay up-to-date
With real-time notifications and regular reporting, you can make better, more timely use of personnel, and adjust resource allocation to meet demand
Choose the tech you need
With support for both passive Wi-Fi and Bluetooth Low Energy (BLE), our solution provides the flexibility needed to meet your operating conditions.
Reliable indoors
BlueZoo technology gets you a clearer picture of an audience, identifying people in places other tech struggles with
Ironclad privacy
Maintain 100% compliance with GDPR standards while collecting accurate data, minimizing liability
“We budgeted to lose money like most businesses because of reduced revenues and the increased costs of operating under Covid guidelines. We are breaking even and better. We have been able to allocate labor resources in real time, and we have also been able to batch cook based on real traffic patterns.”
Kelvin Tarukwasha
General Manager for Sodexo, East Tennessee University
Read customer story
Proven success for our customers
Solution spotlight
Staffing & operating hours
Maximize profits by adjusting costs to match demand
One major benefit of occupancy measurement is to be able to precisely measure demand before a customer arrives at the cash register. Even a few minutes advance warning can help a store to reallocate staff to cashiers and preserve high levels of customer service.
Combining store foot-traffic data with sales transactions and staff counts allows BlueZoo customers in retail and hospitality to understand the times of day when conversion rates decline, perhaps due to understaffing. Conversely, times of day when a floor is overstaffed become apparent if conversion rates have plateaued.
On corporate and university campuses, overall location foot-traffic can be measured, giving trends to on-site restaurants about the expected attendance they will expect a few hours later. This information gives time to restaurant staff to adjust their food preparation.
Sodexo, the global food services provider, uses BlueZoo to minimize food waste and maximize profits. Sodexo estimates that the BlueZoo system reduces food waste by 2% in cafeterias and restaurants that use the technology.
Read more about “How BlueZoo helps Sodexo improves efficiency and consumer experiences”
As another example of how to leverage BlueZoo analytics to optimize operations, Hammerson, one of the leading European shopping center owners, measured the foot traffic to its Parinor mall to reduce its cleaning service cost by 20% while improving its service quality.
Unlock your company’s data potential
Learn how BlueZoo can deliver insights that allow you to make more informed, timely decisions and operate more cost-effectively.
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Related products & capabilities
Solution spotlight
Strategies for measuring property risk
The detection of some rapidly changing risks can be automated at low cost
Annual visits by an insurer’s team of risk analysts can efficiently and accurately measure slowly changing risks, like the condition of stairs and steps, the number of exits, and floor surfaces and condition. Similarly, smoke alarms, fire suppression sprinklers, and flood detection systems can report and remediate common emergencies. The next most important risks correlate to people: how many are present, how densely they are packed, whether they are visitors or employees, and how they are behaving.
BlueZoo provides data insights to more efficiently target risk analysts to the properties that need attention.
By understanding the risk load imposed by people on a space, an insurer can both more accurately measure the cost of insuring and work with the insured to minimize those risks — delivering better outcomes for both insurer and insured.
Understanding the variation of risk load among different buildings of the same type is a valuable tool to identify not only risk exposure, but also sales and marketing strategy. Allowing carriers to price policies more efficiently, and to seek out prospects that meet the profile of their most profitable clients, is a great strategy for growing market share profitably.
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