Industries
Smart cities
In-depth data that allows you to make better use of spaces, decrease risk, and improve resource allocation
Every square-foot is an opportunity, and a challenge
Knowing how many people are present in a space over time is crucial to understanding its usage, and its corresponding overhead
Gaps or ‘rough approximations’ in usage data might lead to underutilization or unrecognized liability
Events occurring in key places such as convention centers & tourist areas can have an outsized effect that should be measured
A better way to gauge effect
Ebb & flow
Examine patterns of activity & occupancy over time, allowing you to better anticipate shifts in demand & customer needs
Real-time occupancy notifications
Get immediate alerts when an indoor or outdoor space gets overcrowded, allowing you to reallocate staff and resources, and prevent risks and liabilities
Choose the tech you need
With support for both passive Wi-Fi and Bluetooth Low Energy (BLE), our solution provides the flexibility needed to meet your operating conditions.
Too many people, or not enough?
Up-to-date analytics reveal occupancy & usage over time, revealing how occupants are using spaces, if capacity is meeting demand, and where new opportunities are possible
Reliable outdoors
BlueZoo technology can cover outdoor areas as large as 30,000 square meters with a single sensor
Ironclad privacy
Maintain 100% compliance with GDPR standards while collecting accurate data, minimizing liability
“We use the BlueZoo technology to monitor and report on real-time tourism impressions and site usage and repeat usage,” says Hancock Partners Director of Economic Development Richard Lowe (as reported in the Hancock Herald on March 27, 2024). “The data we provide allows town leaders to quantitatively assess the effectiveness of tourism and infrastructure efforts and provide real-time data on usage.”
Richard Lowe
Director of Economic Development, Hancock Partners
Read customer story
Proven success for our customers
Solution spotlight
Strategies for measuring property risk
The detection of some rapidly changing risks can be automated at low cost
Annual visits by an insurer’s team of risk analysts can efficiently and accurately measure slowly changing risks, like the condition of stairs and steps, the number of exits, and floor surfaces and condition. Similarly, smoke alarms, fire suppression sprinklers, and flood detection systems can report and remediate common emergencies. The next most important risks correlate to people: how many are present, how densely they are packed, whether they are visitors or employees, and how they are behaving.
BlueZoo provides data insights to more efficiently target risk analysts to the properties that need attention.
By understanding the risk load imposed by people on a space, an insurer can both more accurately measure the cost of insuring and work with the insured to minimize those risks — delivering better outcomes for both insurer and insured.
Understanding the variation of risk load among different buildings of the same type is a valuable tool to identify not only risk exposure, but also sales and marketing strategy. Allowing carriers to price policies more efficiently, and to seek out prospects that meet the profile of their most profitable clients, is a great strategy for growing market share profitably.
Unlock your company’s data potential
Learn how BlueZoo can deliver insights that allow you to make more informed, timely decisions and operate more cost-effectively.
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Related products & capabilities
Solution spotlight
Staffing & operating hours
Maximize profits by adjusting costs to match demand
One major benefit of occupancy measurement is to be able to precisely measure demand before a customer arrives at the cash register. Even a few minutes advance warning can help a store to reallocate staff to cashiers and preserve high levels of customer service.
Combining store foot-traffic data with sales transactions and staff counts allows BlueZoo customers in retail and hospitality to understand the times of day when conversion rates decline, perhaps due to understaffing. Conversely, times of day when a floor is overstaffed become apparent if conversion rates have plateaued.
On corporate and university campuses, overall location foot-traffic can be measured, giving trends to on-site restaurants about the expected attendance they will expect a few hours later. This information gives time to restaurant staff to adjust their food preparation.
Sodexo, the global food services provider, uses BlueZoo to minimize food waste and maximize profits. Sodexo estimates that the BlueZoo system reduces food waste by 2% in cafeterias and restaurants that use the technology.
Read more about “How BlueZoo helps Sodexo improves efficiency and consumer experiences”
As another example of how to leverage BlueZoo analytics to optimize operations, Hammerson, one of the leading European shopping center owners, measured the foot traffic to its Parinor mall to reduce its cleaning service cost by 20% while improving its service quality.
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