Use cases
Engagement & sales conversion
Improve customer experience, and use real-time data to improve efficiency & drive sales
Customer engagement is a juggling act
Maximizing sales while maintaining effective customer support is only possible with a full understanding of ground conditions
Especially with limited resources, knowing where & when to best place personnel & digital signage is critically important
Using in-store signage to drive & direct customer traffic can make resource-balancing more complicated
Better performance, a better experience
Make better use of resources
Access patterns of customer traffic over time, allowing you to prioritize staffing, shift operating hours, and update product placement
Choose the tech you need
With support for both passive Wi-Fi and Bluetooth Low Energy (BLE), our solution provides the flexibility needed to meet your operating conditions.
See where people, and where they aren’t
Get a better understanding of how space is being used, and if customer steering is actually paying off
Improve customer experience
With real-time occupancy information, you can identify where staff is needed most, before it becomes an issue
Optimize digital display performance
Get detailed information about customer exposure to in-space displays, giving you an accurate idea of exposure
Filter out the noise
Distinguish between customers within direct viewing range of a digital display, vs. those just passing by
Promote dynamically
Fine-grained data across your sensor network allows you to see immediate impacts of different display content, revealing if they’re driving the traffic you expect
Ironclad privacy
Maintain 100% compliance with GDPR standards while collecting accurate data, minimizing liability
Reliable indoors
BlueZoo technology gets you a clearer picture of an audience, identifying people in places other tech struggles with
“Accurately measuring the numbers of impressions delivered is required to set fair pricing for each of BlueBillboard’s venues. While cost-per-thousand-impressions (CPMs) is determined by the locale, it is the specific number of impressions at each site that determines the value to and/or price paid by advertisers.”
Justin Howard
Co-Founder, Blue Billboard
Read customer story
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Learn how BlueZoo can deliver insights that allow you to make more informed, timely decisions and operate more cost-effectively.
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Solution spotlight
In-store Retail Media Networks (RMN)
Audience measurement for in-store signage
Investment in in-store retail media networks (RMNs) has accelerated in the past two years, delivering in-store advertising as a revenue stream to retailers who want to leverage their real estate’s value.
Emarketer forecasts that in-store retail media spend will nearly triple over the next four years to 2028, surpassing $1 billion in the US market alone.
BlueZoo’s audience measurement solution constitutes a key element of a successful RMN program. BlueZoo measures advertising impressions in order to justify the price of the advertising that retailers sell to brands. This revenue is the “return” input in the calculation of return-on-investment performed by retailers for RMN.
Media owners have been setting advertising prices based on impressions measurement since the advent of out-of-home (OOH) advertising including billboards and street furniture.
OOH media owners of all sizes, from the world’s largest (i.e. JCDecaux) through mid-sized (e.g. Executive Channel Network) to industry upstarts (e.g. Blue BIllboard), rely on the BlueZoo solution for audience measurement and associated campaign analytics.
By either equipping their screen with a BlueZoo sensor or leveraging existing BrightSign players–both with the option of a directional antenna for smaller opportunity-to-see areas–retailers can measure key performance indicators (KPIs) including impressions, dwell time, and campaign reach.
Proven success for our customers
Related concepts & capabilities
Solution spotlight
Kiosk and booth traffic
A smarter approach to track visitors and interaction
Measuring the foot-traffic of pop-up stores, of sales booths in an airport duty free area, or of a brand demo point in a larger retail store can be difficult because of the lack of physical boundaries around the location. There is further complexity because the location is not owned by the BlueZoo customer.
The BlueZoo sensor is deployed at the center of the space where visitors are to be measured.
BlueZoo then counts the number of visitors in three ranges: inside the inner perimeter; inside the outer perimeter, and beyond the outer perimeter. Stores want to maximize the share of the outer zone visitors that stop and spend time in the store to make a transaction. This is the calculated foot traffic “conversion ratio” between shoppers and the overall location traffic.
BlueZoo technology distinguishes between passersby and true shoppers by measuring dwell time. For example, if a shopper spends less than 1 minute striding through the inner zone to catch a flight in an airport, they might be considered a passerby, rather than a true shopper. By excluding passersby who are not true potential customers, BlueZoo customers can calculate true sales conversion rates: sales transactions per true shoppers.
A similar approach can be used inside a store to measure digital signage impact and define the conversion potential based on the overall area traffic. Using BlueZoo to measure visit counts and dwell times inside the inner perimeter versus outside, it’s easy to measure the stopping power of signage, whether print or digital.
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