News & insights

DOOH Measurement and the Privacy Tsunami of 2025

Privacy concerns about digital data are growing in California, in the United States, and of course across the European Union. The Dobbs decision in the USA and the subsequent Executive Order and FTC actions to protect sensitive location data will take time to unfold, but make no mistake the wave

Solution for pDOOH

BlueZoo Introduces Per-Minute Analytics for pDOOH Market

BlueZoo, the innovator in foot traffic measurement and analytics solutions, today announced at the New York Digital Signage Week the availability of its enhanced analytics for Programmatic Digital Out-Of-Home (pDOOH) advertising, providing minute-grain impression data of individual advertising assets.

People counter sensor