BlueZoo announced BlueZoo Summer 2023, with new features such as new customized reporting, measurement auditing, Sankey diagrams, directional antennas, and GDPR Recertification.
BlueZoo was an early adopter of the concepts enshrined in GDPR. ePrivacy granted BlueZoo its first ePrivacyseal EU in 2018. The BlueZoo products were subsequently reviewed to renew certification in 2021 and most recently on April 19, 2023.
Knowledge starts with data, but how do you ensure that the data you collect is the right data? How do you know that the data you collect is accurate, and that it is specific enough to be useful? How do you know that your data is uniquely owned by you and creates differentiation?
As Adomni announced that it will sunset Linkett’s Wi-Fi-based out-of-home audience measurement product, we collaborate to offer a migration program for Linkett customers to transition to the BlueZoo solution.
Privacy concerns about digital data are growing in California, in the United States, and of course across the European Union. The Dobbs decision in the USA and the subsequent Executive Order and FTC actions to protect sensitive location data will take time to unfold, but make no mistake the wave
A lot has been written about the impact of pDOOH advertising on brands, advertisers, media buyers, and on the networks themselves. Let’s explore the important differences between measurement and analytics.