As Adomni announced that it will sunset Linkett’s Wi-Fi-based out-of-home audience measurement product, we collaborate to offer a migration program for Linkett customers to transition to the BlueZoo solution.
Privacy concerns about digital data are growing in California, in the United States, and of course across the European Union. The Dobbs decision in the USA and the subsequent Executive Order and FTC actions to protect sensitive location data will take time to unfold, but make no mistake the wave
A lot has been written about the impact of pDOOH advertising on brands, advertisers, media buyers, and on the networks themselves. Let’s explore the important differences between measurement and analytics.
Measure what matters. But how should you measure your DOOH campaign audiences?
Executive Channel Network (ECN), a world-leading Digital Out of Home (DOOH) office media publisher, today announced its collaboration with BlueZoo, an innovator in OOH audience measurement, to accurately measure opportunities-to-see in ECN’s core operating markets in the UK, France, and Germany.
BlueZoo, the innovator in foot traffic measurement and analytics solutions, today announced at the New York Digital Signage Week the availability of its enhanced analytics for Programmatic Digital Out-Of-Home (pDOOH) advertising, providing minute-grain impression data of individual advertising assets.
