News & insights

ePrivacy seal - GDPR compliance

Consumer Privacy Begins at the Moment of Product Design

BlueZoo was an early adopter of the concepts enshrined in GDPR. ePrivacy granted BlueZoo its first ePrivacyseal EU in 2018. The BlueZoo products were subsequently reviewed to renew certification in 2021 and most recently on April 19, 2023.

Granular Measurement as a Strategic Differentiator

Knowledge starts with data, but how do you ensure that the data you collect is the right data? How do you know that the data you collect is accurate, and that it is specific enough to be useful? How do you know that your data is uniquely owned by you and creates differentiation?

DOOH Measurement and the Privacy Tsunami of 2025

Privacy concerns about digital data are growing in California, in the United States, and of course across the European Union. The Dobbs decision in the USA and the subsequent Executive Order and FTC actions to protect sensitive location data will take time to unfold, but make no mistake the wave

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