Patents
The BlueZoo products are protected by six patents issued by the United States Patent and Trademark Office. Other patents are in process. The granted patents are listed here:
| Title | Application Number | Filing Date | Patent Number | Issue Date |
|---|---|---|---|---|
| MOBILE DEVICE DETECTION AND TRACKING | 15/006,057 | 2016-01-25 | 9,769,625 | 2017-09-19 |
| MOBILE DEVICE DETECTION AND TRACKING | 15/426,945 | 2017-02-07 | 9,936,357 | 2018-04-03 |
| MOBILE DEVICE DETECTION AND TRACKING | 15/426,953 | 2017-02-07 | 10,395,278 | 2019-08-27 |
| MOBILE DEVICE DETECTION AND TRACKING | 15/681,076 | 2017-08-18 | 10,156,167 | 2018-12-18 |
| PASSIVE AND ACTIVE TECHNIQUES FOR PEOPLE-COUNTING | 15/823,478 | 2017-11-27 | 10,440,505 | 2019-10-08 |
| MOBILE DEVICE DETECTION AND TRACKING | 16/249,760 | 2019-01-16 | 11,151,611 | 2021-10-19 |
One capability protected by our patents that is clearly differentiated is measurement of unique visitors in a manner consistent with GDPR certification. Measurement of unique visitors is especially valuable in many use cases because it permits individual behavior to be characterized in aggregate.
For example, in out-of-home advertising the number of consumer “impressions” is a useful measurement. These impressions can be measured using Wi-Fi or using video cameras. However, unlike video cameras, BlueZoo can also measure unique visitors and unique visitor recurrence which is a separate and useful dimension for advertisers.
