Get quick, easy-to-follow information about our products and demos of key features

Dashboard overview

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This tutorial video demonstrates the BlueZoo dashboard’s three functions: configuring sensors, managing sensors, and visualizing sensor analytics. 

Use the dashboard to onboard and configure sensors, whether they are BlueZoo’s own hardware sensors or sensors deployed as firmware running in third-party hardware (e.g. BrightSign).  Users can calibrate sensors and manage sensor inventory on maps and floorplans.  Users can also visualize analytics for one sensor or a group of sensors, compare data with earlier periods, and download data in comma-separated files for further analysis.

Analytics visible in the dashboard include visits, visitors, dwell time, unique visitor, unique visitor recurrence, and traffic flow metrics.


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This tutorial video demonstrates how to use the BlueZoo dashboard to create and customize reports for delivery by email.

You choose which dashboard analytics are assembled in the report, the sensors targeted in the report, and the time-grain of the report.  You can even brand your reports with your company’s name and logo.  

Share these reports with your customers via email, keeping them up-to-date on foot-traffic at your locations.  Reports can be sent once or periodically (daily, weekly, monthly) and modified at any time.  Reports are a convenient way to keep everyone informed without distributing broad access to the BlueZoo analytics dashboard.

Sensor onboarding

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This tutorial video demonstrates the onboarding process of BlueZoo Black Panther sensors using the BlueZoo mobile app, available for both Android and iOS.  

Using the mobile app, you can register a sensor to your Account, name it, and place it in a Space that you have earlier defined in the dashboard.  The video presents in detail how a sensor is configured for Wi-Fi backhaul.  Ethernet and cellular backhaul are comparatively simple and are not covered.  

Onboarding a sensor with the dashboard, or onboard sensors as extensions on third-party hardware such as a BrightSign media player are not shown in this video.


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This tutorial video demonstrates how recurring BlueZoo campaigns are configured and results are visualized.

BlueZoo campaigns are required for three types of analytics:  unique visitors, flow transitions, and flow correlation.  This video shows unique visitor campaigns at daily, weekly, and monthly periodicities, and shows flow transitions campaigns at daily periodicities.

Use the demo as a tutorial to view campaign results and to create new campaigns.  Remember that visits, visitor, and dwell time analytics do not require a campaign but are always collected for every sensor.

Calibration Overview

This tutorial video demonstrates the calibration mechanisms provided by the BlueZoo mobile app to calibrate BlueZoo Black Panther sensors.   Calibration, along with auditing, ensures accurate audience measurement in various environments.  This video shows how to perform calibration with each of the four methods.

(1) Distance-based calibration is the simplest calibration mechanism, setting a detection zone radius based on standard distance-power curves for each type of antenna.  (2) Range-detection-based calibration instructs the sensor to record the detected strength of Wi-Fi probes sent by the installer’s phone accounting for anomalies, like furniture or walls.   (3) The most accurate calibration method is ground-truth-based calibration, in which sensor computation method parameters are adjusted so that BlueZoo sensor counts match data collected at the detection zone.  (4) Manual calibration allows an installer to manually apply calibration settings, originally determined for one sensor, to other sensors or, when used by experts, to tweak calibration parameters.

Often, sensor calibration is a combination of more than one method.  For example, one sensor’s range-detection-based initial calibration might be subsequently refined by a ground-truth-based calibration, and then replicated to other sensors in similar environments with manual calibration.

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