Use cases
BlueZoo products deliver foot traffic analytics solutions for a wide range of common use cases
Insurance
Telematics was an early demonstration of a transformation in the insurance industry from reacting to and repairing damage, to predicting risks and preventing claims. The benefits of this transition are two-fold.
First, understanding the risks presented by any individual insured, insurers are better able to set premiums to match the risk. Low-risk customers are rewarded; high-risk customers pay premiums that match their heightened risk. Second, by measuring and understanding a driver’s risk, insurers can help individuals remediate that risk. An insurer can guide a driver to drive less, drive more slowly, or park in secured garages.
Insurance
Annual visits by an insurer’s team of risk analysts can efficiently and accurately measure slowly changing risks, like the condition of stairs and steps, the number of exits, and floor surfaces and condition. Similarly, smoke alarms, fire suppression sprinklers, and flood detection systems can report and remediate common emergencies. The next most important risks correlate to people: how many are present, how densely they are packed, whether they are visitors or employees, and how they are behaving.
Insurance
Insurers need to look for patterns of overcrowding. While visits by risk analysts are unlikely to coincide with overcrowding, risk analysts can be directed to hotels that show repeated crowding events in order to investigate. Rather than send risk analysts to properties at random, better to have them focus on property where behavior on-the-ground doesn’t correspond to expected behavior.
Out-of-home advertising (OOH)
Present ad buyers with foot traffic statistics (impressions) to accurately quantify the Opportunity to See (OTS) of their ads. Use quantitative, not qualitative, descriptors to sell ad space. Report accurate foot traffic data for each individual signage location for each quarter-hour of the day.
Out-of-home advertising (OOH)
Does your advertising work? How effective is your signage to direct people to your stores? BlueZoo Convert lets you measure the share of people who see your advertising that subsequently travel to your store. Just as we help advertising sellers quantify views, we help them quantify desired outcomes.
Out-of-home advertising (OOH)
Measuring the foot traffic of a booth within a retail store, shopping mall, or airport duty free is difficult. Perimeter-watching solutions are unsuitable because there are no physical boundaries to separate the “booth” from its environment. BlueZoo counts foot-traffic at the booth and differentiates passersby from real shoppers.
Retail
COVID-19 has added urgency to the need to manage crowds to ensure location safety. Give consumers confidence that your store is safe by displaying occupancy on digital signage. Rather than assign staff members to doorways all day to count visitor arrivals and departures, only assign them when necessary.
Retail
Does your retail store need to call more staff to the registers in anticipation of more check-outs? When do you need more staff–or less–in your stores? Should your dining facility prepare more meals or fewer meals based on foot traffic? Maximize profits by adjusting your costs to match your demand.
