BlueZoo products, components, and technology

Our products allow you to measure the presence and movement of people in the real world. While we use smartphones as a proxy, our privacy-centric solution uses no personal identifying information to deliver our analytics. We respect all privacy legislation and are GDPR-certified.

Count

Measure impressions and occupancy in real time

Dwell Time

Quantify visitor persistence, not just presence

Unique Visitors

Determine the number of unique people who visit and how often they return

Flow

Uncover how people move among multiple sensors

Our platform consists of hardware and software, designed for measurement, analysis, and reporting. While most of BlueZoo’s software runs in the cloud, our sensor software runs on either custom BlueZoo sensor hardware or on the platforms of our ecosystem partners including BrightSign, Bluefin, and Moka.

Sensors

BlueZoo’s own custom hardware or partner ecosystem hardware

Dashboard

A web dashboard for managing your sensor network and visualizing analytics

Mobile apps

Android and iOS apps for in-the-field deployment, calibration, and auditing

Reporting

Customized analytics delivered via periodic email to you and your customers

APIs

Full SQL access to our finest-grain analytics from our data warehouse

Our products leverage our expertise in microwave antennas and sensing, firmware development, and scalable cloud systems including real time data processing and data warehouse management. BlueZoo has invented and patented multiple techniques to pioneer smartphone impressions/occupancy measurement.

Passive microwave measurement

Scalable anonymized detection using both Bluetooth Low Energy (BLE) & Wi-Fi

Calibration & auditing

Techniques essential for maximizing measurement accuracy & accountability

Privacy protection

Meeting all international standards for consumer privacy protection

Patents

BlueZoo has been granted seven patents in audience measurement by the USPTO